Paris, the undisputed capital of art and high fashion, recently played host to an extraordinary event that perfectly blended vintage glamour with contemporary artistry. Ahead of the highly anticipated Art Basel Paris, the legendary Venice Simplon-Orient-Express, A Belmond Train, Europe, rolled out an exclusive preview of its latest masterpiece: L'Observatoire by world-renowned artist JR. This wasn't just a viewing; it was an immersive journey attended by a constellation of A-list celebrities and tastemakers, truly setting the stage for the art world's most prestigious gathering.
The evening commenced with a spectacular red-carpet affair in the heart of Paris, as luminaries from the worlds of music, fashion, and film gathered to witness this unveiling. Guests, including acclaimed singer-songwriters Beck and Patrice Bart-Williams, comedian and writer Trevor Noah, actresses Shailene Woodley and Sofia Boutella, and supermodel Anja Rubik, were among the privileged few to experience L'Observatoire – the train's newest and most exclusive sleeper carriage.
L'Observatoire by JR: An Artwork in Motion
Debuting officially in March 2025, L'Observatoire is more than just a luxurious suite; it is a profound artwork in motion, a testament to JR's visionary creativity and a heartfelt tribute to the train's rich history of timeless craftsmanship. JR himself personally guided attendees through his "studio on wheels," revealing the hidden secrets within the intricate marquetry and the micro-environments that flow seamlessly throughout the carriage.
Inspired by JR's Parisian art studio, astronomical observatories, and even Renaissance "cabinets of curiosity," L'Observatoire is designed to spark imagination and wonder. As the largest accommodation type onboard the Venice Simplon-Orient-Express, it infuses new life into the historic Sleeping Car 3553 through a meticulous restoration of its interior. Guests discovered a space featuring:
- A sumptuous bedroom with a free-standing bathtub and an adjoining bathroom.
- A lounge area with a daybed and a built-in vinyl record player, inviting moments of "creative contemplation."
- A fully stocked library by French publisher Gallimard.
- A hidden tearoom complete with a fireplace and a miniature train model, offering delightful surprises.
Every detail, from the rounded corners mirroring a camera lens to the bespoke stained glass by Michael Mayer and the intricate marquetry by Atelier Philippe Allemand, speaks to JR's profound connection to art and storytelling. It’s a space where guests are encouraged to slow down, absorb the beauty of the ever-changing European landscapes, and rediscover the charm of unhurried exploration – the very essence of slow luxury.

A Star-Studded Culinary and Musical Journey
The preview journey, which travelled from Paris to Venice on March 15-16, was a masterclass in high-end hospitality. Guests indulged in a sumptuous three-course dinner curated by the train's renowned Michelin-starred Executive Chef, Jean Imbert, served in the elegant dining cars. The celebration continued into the sapphire velvet-draped Bar Car, where champagne flowed and handcrafted cocktails inspired by L'Observatoire were served. The magic of the evening was elevated by a special live performance from the critically acclaimed British singer-songwriter Lianne La Havas, adding a perfect musical note to the artistic unveiling.
This exclusive preview not only celebrated the addition of L'Observatoire to the iconic Belmond train fleet but also underscored Belmond's commitment to pushing the boundaries of luxury travel and experiences. By seamlessly merging the timeless allure of the Venice Simplon-Orient-Express with JR's contemporary artistic vision, they have created a truly unique offering that will undoubtedly become a must-experience for art enthusiasts and luxury travellers alike.
As Art Basel Paris prepared to open its doors, this extraordinary event on rails provided a captivating prelude, reminding us that art is not confined to galleries but can be experienced in the most unexpected and magnificent settings. L'Observatoire is poised to become a legendary part of the Venice Simplon-Orient-Express's rich tapestry, offering a truly unparalleled journey into imagination and luxury.